Why travel to Italy?

Perhaps the most exquisite and generous region of Europe, Italy presents us with a wealth of cultural vibes, jaw-dropping landscapes and sumptuous cuisine. As you will see from our Italy Travel Guide – one visit to Italy is never enough!

Italy has so much to offer that you would be forgiven for having your entire ‘bucket list’ centred entirely in one place. How about a boat trip on Lake Como?  Visiting an art gallery in Florence? An audience with the Pope in Rome? Discover the ‘heel of Italy’ through Puglia’s farmland, Baroque cities and beautiful coastline. Witness the striking beauty of the Amalfi coast.  Take a day trip to the island of Capri or head off to the infamous Pompeii! Is there enough there to keep you interested?

And if you’re looking for adventure, the Italian Alps and Dolomites range have plenty of challenging experiences for the more active travellers amongst us.  There really is a holiday for everyone in Italy.  A place where you really can experience ‘la dolce vita’ in all its forms!

“You may have the universe if I may have Italy.” – Giuseppe Verdi, Italian composer

We Are Travel work closely with Love Italy (ABTOI) to promote Italy as a destination.  ABTOI are the sole association of UK Tour Operators with the full support of the Italian Tourist Board. Through their expertise, our Travel and Experience Consultants are continually building their knowledge.  From developing a greater understanding of travel sustainability to learning more about lesser known tourist destinations, our partnership with Love Italy is core to our team.

Map & Highlights

Click on the orange circles to read more information about the location and its highlights.

Rome

Rome – Brimming with ancient ruins, world-famous architecture and the most intriguing of religious

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Italian Lakes

Exploring the shorelines of the Italian Lakes can be both a romantic and exhilarating experience! Tr

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Florence

The capital of the Tuscany region, Florence is located on the Arno River and is reportedly the birth

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Naples

One of the oldest cities on the continent, Naples is a secret treasure that is often overlooked as m

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Sorrento

A refreshing limoncello awaits the weary traveller after exploring the beautiful, cobblestone street

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Amalfi Coast

Clinging to the side of dramatic Italian cliffs, Amalfi has long since been the picture-perfect adve

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Dolomites

Found in the northern region of Italy, the Dolomites are a mecca for adventure-spirited travellers.

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Sicily

Italy’s largest island and yet another UNESCO World Heritage Site in the region, Sicily is a perfe

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Tuscany

Home to the delightful cities of Florence, Pisa and Siena, yet the real joy of Tuscany lies in the q

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Sardinia

With its crystal waters, undulating ridges and idyllic forests, Sardinia really is a hidden gem of I

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Venice

The grand city of Venice is one of the most recognisable and romantic of all Italian cities. With i

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  • Rome

    Rome – Brimming with ancient ruins, world-famous architecture and the most intriguing of religious monuments. From the Trevi Fountain and Spanish Steps to the Colosseum and Sistine Chapel, Rome pulses with ‘bucket list’ experiences at every turn. However long you spend in Rome … it is never enough!

  • Italian Lakes

    Exploring the shorelines of the Italian Lakes can be both a romantic and exhilarating experience! Travellers can experience adrenalin filled activities in the surrounding mountains or swap the high energy for a more relaxed stroll through botanical gardens and sleepy villages.

  • Florence

    The capital of the Tuscany region, Florence is located on the Arno River and is reportedly the birth place of the Renaissance. The city is easily explored on foot with centrally-located history, art and culinary gems at every turn. Home to Michelangelo’s statue of David and famous works by Da Vinci, Raphael and Botticelli it is a real haven for art and culture lovers.

  • Naples

    One of the oldest cities on the continent, Naples is a secret treasure that is often overlooked as merely a cruise port. Dating back to 470BC, the city centre is now a UNESCO World Heritage Site, reflecting its status as a centre of historical castles, hilltop vistas and active seafront promenade. A perfect place to explore, or to use as a base to visit nearby Mount Vesuvius, Pompeii and Herculaneum. And … it’s the birthplace of pizza!

  • Sorrento

    A refreshing limoncello awaits the weary traveller after exploring the beautiful, cobblestone streets of Sorrento. Well connected to major Italian cities such as Florence and Rome, Sorrento is the perfect place to relax or use as a base to explore the South coast. Sky-high cliffs offer dramatic views across the Bay of Naples and across the beautiful Amalfi Coast provide a perfect back drop to a relaxing, inspiring and (no doubt) food filled trip!

  • Amalfi Coast

    Clinging to the side of dramatic Italian cliffs, Amalfi has long since been the picture-perfect advertisement for this region of Europe. Surrounded by lemon trees, vineyards and olive groves, Amalfi covers a stretch of merely 30 miles. What it likes in size, it certainly makes up for with dramatic impact! Its winding roads and cliff-top passes lead through beautiful, traditional towns such as Positano, Ravello and Amalfi.

  • Dolomites

    Found in the northern region of Italy, the Dolomites are a mecca for adventure-spirited travellers. Perhaps the most striking of European mountain ranges, the Dolomites attract hikers, climbers and wildlife enthusiasts all year round. Shrouded in history from World War I, this area also provides plenty of thought-provoking culture, alongside remarkable valleys, lakes and glaciers. And if you’re feeling fit … why not explore the Via Ferrata? A series of protected climbing and hiking routes littered with iron ladders, steps and cables to guide you through safely.

  • Sicily

    Italy’s largest island and yet another UNESCO World Heritage Site in the region, Sicily is a perfect mix of historic towns, Moorish architecture and exquisite cuisine. Venture on the volcanic hiking trails of Mount Etna, Stromboli and Vulcano, or opt for a more historical tour of Greek, Roman, Arabian and Spanish cultural remnants. A stunning, inspiring and mouth-watering destination!

  • Tuscany

    Home to the delightful cities of Florence, Pisa and Siena, yet the real joy of Tuscany lies in the quaint villages and unforgettable countryside as you explore your way through one of the finest wine regions in Italy. Cycle through the sunflower fields, explore medieval hamlets and immerse yourself in the regions cultural and artistic heritage.

  • Sardinia

    With its crystal waters, undulating ridges and idyllic forests, Sardinia really is a hidden gem of Italy. With plenty of luxurious places to relax and unwind on the Emerald Coast, travellers can recharge ready for some adventurous hiking, cycling or water-based activities. As the 2nd largest island in Europe, Sardinia is a beautiful, mountainous island filled with culture. Don’t miss the ancient stone huts (Nuraghi) spread amongst the ancient villages as a testament to Sardinian strength.

  • Venice

    The grand city of Venice is one of the most recognisable and romantic of all Italian cities. With its elegant bridges, historic canals and paddling gondolas, this iconic city is built over a hundred smaller islands all connected over the waterways. Explore beyond the Grand Canal to find delicious eateries, quaint boutique shops and a slower Venetian lifestyle than on the main drag.

When to go

We’d generally recommend staying away during the very busy summer months of July and August. The temperatures are often too hot for our more active tours and the crowds in the cities and main tourist areas can be stifling. April to June and September to October are a great time to explore both the cities and to take on an activity-based trip. Obviously if you’re looking for a winter activity in the Alps or Dolomites, then … better stick to winter!

Temperature and Rainfall

Click a location to view temp and rainfall for that area

  • Italian Lakes
  • Amalfi Coast
  • Sicily
  • Tuscany
  • Sardinia

Things to do

Path of the Gods
Walk the renowned ‘Path of the Gods to Positano on the Amalfi Coast
Wine Tasting
Taste a glass of Chianti Classico after a relaxing day cycling the Tuscan countryside
Via Ferrata
Discover the ‘Iron Way’ (Via Ferrata) in the Dolomites with a challenging trek in the mountains.

Food and drink

Gelato
Sample the traditionally made Gelato in Sicily. Arguably the best in the world!
Limoncello
Sip an after-dinner Limoncello on the Amalfi Coast.
Carciofi Alla Giudia
Head into the back streets of Rome and taste the classic Italian dish Carciofi Alla Giudia (Jewish-style fried artichokes)

Responsible tourism

As a well-developed tourist destination, Italy has built a solid infrastructure to provide more sustainable travel solutions. The country has a good reputation for recycling materials and energy conservation. However, a significant challenge for Italy is one of ‘over tourism’. Many of the cities and more popular regions can become swamped with tourists at certain times of the year and this has led to a number of issues for the local communities.

A number of initiatives are being considered by the Italian officials, including the promotion of more rural communities to draw visitors away from the traditional tourist routes. As a responsible traveller, we recommend spending time on your travels to take a look at these communities and explore their local heritage, arts and crafts to enable sustainable development. We also advise travelling at different times of the year to avoid the ‘tourist peaks’ during the summer months.

Fast facts

  • Capital city Rome
  • Currency Euro
  • Language Italian
  • Time difference GMT+2
  • Best time to visit Apr-Jun

Travel guides